This was another project done during my summer in Bregenz, Austria. We had to create our own brands, and I got inspired by the huge dog culture in the little town.
Guter Hund means Good Dog in German, and it’s a company that supports the quirky dog people. The types of people that let their dogs sleep right beside them, laugh when lick their faces, and probably give them a few too many treats. Guter Hund is all about fun.
Primary colors were chosen to keep a fun, simple look. The three colors would be used for different dog sizes, with red being for small dogs, yellow being for medium, and blue being for large.
The default color of the mascot, Franz, is blue, however.